Facebook uses the opportunity provided by the Olympic Games to propose a new feature like-Snapchatt. As such with this, Facebook aims at competing better with Snapchat. The social network uses the same strategy as it rival, that is welcoming it users directly on the camera view so as to force them to snap a picture. With this, Facebook wants to take advantage of it new acquisition "MSQRD" by integrating it dynamic filters. However, those who already see themselves having fun with these snapchat like feature will have to wait as the feature is for now only available in Canda and Brazil. Facebook consider videos as the feature of the company and therefore, Facebook aims at simplifying access to these contents and to encourage it users to stay longer on the app.
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