Google in it effort to make the web more simple of use announces that it will penalise those websites that uses ads that tarnishes users experience on the web. "To improve the mobile search experience, after January 10, 2017, pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as highly". This means all web pages that display ads over the contents preventing the user from easily accessing them will be rank lower in Google's search results. This comprises the following ;
This is really helpful. I bet many of you have already try to access a website but then it contents was hidden by these annoying ads. This is more annoying when you try to remove them but by clicking on that cross opens another web page or opens an app. However some practices are still accepted such as ; This isn't, Google's first effort to make the web more simple of use. Two years ago, Google introduced the label “mobile-friendly” that allowed users to access webpages whose contents didn't have to be zoomed. Since then, Google assured that up to 85% of the results on Google's search met that criteria. Also, Google has shown this effort with the development of Web APKs and Progressive Web APKs that allows us to open services provided by certain web pages in the form of applications.
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