Google to penalise those web pages with intrusive ads

Google in it effort to make the web more simple of use announces that it will penalise those websites that uses ads that tarnishes users experience on the web.

"To improve the mobile search experience, after January 10, 2017, pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as highly". This means all web pages that display ads over the contents preventing the user from easily accessing them will be rank lower in Google's search results. This comprises the following ;

• Showing a popup that covers the main content, either immediately after the user navigates to a page from the search results, or while they are looking through the page, ​
  

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• Displaying a standalone interstitial that the user has to dismiss before accessing the main content,

• Using a layout where the above-the-fold portion of the page appears similar to a standalone interstitial, but the original content has been inlined underneath the fold.

This is really helpful. I bet many of you have already try to access a website but then it contents was hidden by these annoying ads. This is more annoying when you try to remove them but by clicking on that cross opens another web page or opens an app. However some practices are still accepted such as ;

• Interstitials that appear to be in response to a legal obligation, such as for cookie usage or for age verification.

• Login dialogs on sites where content is not publicly indexable. For example, this would include private content such as email or unindexable content that is behind a paywall.

• Banners that use a reasonable amount of screen space and are easily dismissible. For example, the app install banners provided by Safari and Chrome are examples of banners that use a reasonable amount of screen space.
  

This isn't, Google's first effort to make the web more simple of use. Two years ago, Google introduced the label “mobile-friendly” that allowed users to access webpages whose contents didn't have to be zoomed. Since then, Google assured that up to 85% of the results on Google's search met that criteria. Also, Google has shown this effort with the development of Web APKs and Progressive Web APKs that allows us to open services provided by certain web pages in the form of applications.

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