Apple took advantage of his event, the WWDC 2016 to unveil IOS 10, the next operating system of his iPhone 6, and he did this in 10 major novelties.
Lock screen and notifications
Apple has decided to review a bit the design and the ergonomy of his lock screen which can now be activated by simply lifting up the phone. Notifications also get enriched and 3D Touch allow us for example to obtain more informations on a notification and to answer a message directly on the lock screen.
Siri the equivalence of Google Now on IOS is certainly the main thing in this presentation as Apple annouced that it is now open to developpers. This means that we will now be able to use it inside other apps. Apps currently supporting it are Whatsapp, Wechat, Runkeeper, Runtastic, Skype, Slack, MapMyRun and even Uber.
Quicktype is a deep learning feature based on Siri which allows the iPhone keyboard to be more intelligent. For example if somebody ask to know your geographical position by SMS, the iPhone will propose you to send your <<actual location>> map to your correspondant.
However something similar has been announced during the GOOGLE I/O 2016 with an assisstant more concerned on studying his propriator.
Same battle with Google with it Picture app. Apple has promised an amelioration of the intelligence of the app which will be able to detect faces, places, objects and even animals. The application will be able to create albums depending on events and is more concerned with the ergonomy of the app (all similar with with what Google's app has to propose)
Apple also insisted on a function of creation of small videos, something similar to Adobe Premiere Clip. As they explained, the app automatically create small videos by selecting sequences judged "important" and adapt it to the rythm of the music chosen. Funny.
Changements have also being annouced on the Plans app. It will benefit from new proactive functions which will help facilitate the life of the user by proposing him certain actions based on the date and the time. It will be possible to book a restaurant and to choose the Uber that will bring you there as an exmaple. Also the interface has been rework to propose more informations.
Apple Music which has been able to convince 15 millions of subscribers has also experience a change in it interface one year after it launch making it more user-friendly and more beautiful. We can also note that the lyrics of songs will be available while listening to the song.
Apple has also introduced it new "Home" app based on HomeKit which allow the user to control all his wearables from his iPhone
The telephone app will integrate 2 new features. The first one is the written transcription of voicemails so that you will be able to read them discretely during meetings as an example. The second one is the integration of whatsapp to IOS with a dedicated icon in the contact list and the ability to directly make a VOIP (Voice Over Internet Protocol) calls from the contact list
We can't really say much about this app as it is not available in Africa neither in many other countries but Apple has promised changements in the design as in Apple Music. Also, Apple will introduce <<breaking news>> notifications (something i'll gladly accept in Google Now).
With the new iMessage, links from Youtube, Apple Music, Safari and others send or received can be viewed directly without having to leave the app
Apple also want to make "emojis prediction". This means that in a conversation, whenever you are typing certain words it will be directly transformed to emojis and the emojis will be three times bigger than before. In short Apple wants to make conversations more funny in Facebook Messenger or Snapchat's style. Who knows? Maybe we will be able to send GIFs or stickers very soon just as in Line.
Consequently, the message app will be open to developpers. Apple has already showed us a survey of the app dedicated to it iMessage where it will be possible to download mini apps that will allow us to send stickers for example or even to send money just like WeChat or the USA version of Snapchat.
With this, apple is definitely decided to make shadow to Google especially with the arrival of Android N. So what do you think about all this? Let me know in the comments ;)